What the Numbers Actually Mean for You
Let’s put that 76.7% into perspective. It means that when Australians go looking for a home loan today, more than three in four of them are choosing to work with a mortgage broker rather than walking directly into a bank. This broker market share figure is:
- 0.7 percentage points higher than December 2024
- 4.9 percentage points above December 2023
- The highest market share for any December quarter since the MFAA series began tracking in 2013
In dollar terms, year-on-year growth was an extraordinary 23.6% — that’s an extra $27.15 billion in broker-facilitated loans compared to the same quarter the previous year. This isn’t a blip. It’s a structural shift in how Australians access home finance.
Why Borrowers Are Choosing Brokers Over Banks
MFAA CEO Anja Pannek put it simply: “Today’s lending environment presents borrowers with a broad array of lenders, products, and information. The key question is not simply price, but which lender and product genuinely fits their circumstances.”
The Australian home loan market is crowded and complex. You’re no longer choosing between two or three major banks — there are dozens of lenders, hundreds of products, variable and fixed rate combinations, offset accounts, redraw facilities, and lender policies that differ significantly. A mortgage broker cuts through all of that noise. They assess your individual situation, compare options across multiple lenders, and recommend the home loan that is genuinely the right fit — not just the most convenient one.
Recent consumer research backs this up: 84% of surveyed Australians said they feel confident heading into 2026, but cost-of-living pressures and complex financial decisions are driving more people to seek advice-led support from professionals like mortgage brokers.
What This Means If You’re Looking to Buy or Refinance
If you’re considering buying a property or refinancing your existing loan in 2026, here are some practical insights from the current market:
- Refinancing can be worthwhile — even a modest rate reduction can make a meaningful difference to your monthly repayments over the life of your loan.
- Don’t assume your bank is giving you their most competitive offer — lenders regularly reserve special deals for new customers. A broker negotiates on your behalf.
- First home buyers benefit enormously from broker guidance — navigating government grants, stamp duty concessions, lenders mortgage insurance, and deposit requirements is much easier with an expert by your side.
- Borrowing capacity can vary significantly between lenders — each lender assesses income, expenses, and liabilities differently. A broker knows which lenders are likely to suit your profile.
Your Next Step: Get Personalised Assistance
The record broker market share numbers aren’t just a statistic — they reflect the lived experience of hundreds of thousands of Australian borrowers who found real value in working with a professional who is on their side. At Finance Hub and Networks, we take the time to understand your goals and your situation before recommending any product.
Need personalised assistance?
Contact Daniel Nguyen, Mortgage Broker at Finance Hub and Networks.
📞 0430 11 11 88
Credit Representative 573164 is authorised under Australian Credit Licence 573164. Your full financial situation would need to be reviewed prior to acceptance of any offer or product. Subject to lenders credit criteria, fees and charges will apply.
